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道格拉斯:向新而行 逆境成长 DAUGRES:New Journey at 2023;Growth in adversity

点击:8819 2022-12-31 点击:8819 来源:

  经历了陶瓷行业原材料涨价、地产暴雷、疫情管控等动荡而艰辛的局势,2022年无论于陶瓷行业还是中国整体环境乃至全球经济来说都是举步维艰并充满不确定性的一年。作为在中国市场拥有超过20年运营经验的道格拉斯来说,全球化发展的初心从未改变,也不会改变。

  2022 was a tough year for ceramic industry and domestic economy even for global situation under the background of increasing cost of raw materials,great shocks on real estate industry,and epidemic control,etc.With more than 20 years marketing experience in China market,Daugres has never changed its mind of globalization,and will never change.

 

2022用发展的眼光对待市场

2022 Approach the market with a developmental perspective

  包括2022年在内的近三年,可以说是全球经济的寒冬;然而在艰难的大环境下,道格拉斯依然坚持以发展的眼光对待市场,在逆境中扩大总部大楼的综合功能,为品牌的长远发展以及企业的长期运营赋能。这正是道格拉斯在全球家居建材行业影响力提升的标志,也是引领家居行业向定制化、高端化、环保化、智能化、品味化迈进的体现。

  The past 3 years could be described as a downturn for global market.While Daugres stick to approaching the market with a developmental perspective.The strengthen functions of headquarter building had empowered the long-term development of the brand.It means that Daugres had a growing influence in construction material industry globally.Meanwhile,this pronounced that customized,high-end oriented,green,intelligentized and taste are become the keys words for Daugres development.

  市场总是瞬息万变。在过去的一年中,道格拉斯面对各种逆流、险滩,一直努力寻找突破口。面对日新月异的市场以及时刻变化的消费需求,道格拉斯及时进行策略调整,以精细化的运营模式,满足人们当下对美好人居生活向往的关注。

  The market is always changing.In the past 2022,Daugres had been trying to find solutions when dealing with adversity.Face with various demands from the market,Daugres adjusted promptly marketing strategy to satisfy customers with elaborating management.

  从品牌角度来说,道格拉斯基于市场发展的需求,在2022年强化道格拉斯瓷砖+道格拉斯岩板+道格拉斯意尚三大品牌的独立运作模式,做到彼此之间互不冲突且互相补充的平衡发展。整年间,道格拉斯举办了多期以得道-共赢为主题的招商活动,在全国各地召开了形式不一的经销商会议,以保证在疫情之下与各经销商的紧密沟通与联系,确保厂商一心共同发展的大方向。

  For branding,Daugres strengthened the business model of Daugres Ceramic Tiles+Daugres Slabs+M-plus who complement each other. Win-win corporation projects and series of distributors meeting all over the country helped assured the general orientation between Daugres and its partners.

  在渠道方面,道格拉斯继续加深与万科、雅居乐、香港新世界、业之峰、东易日盛等的战略合作,深拓高端工程,提前布局,以价值取代价格成为向高端发展商传达的理念,在自营工程板块在逆势中取得98%的强势增长。在采筑2022供应商综合指数SCI的榜单发布中,公司更是获得包括万科在内200家单位认可的合格供应商称号。

  For projects,Daugres developed deeper cooperation with Wanke,Agile Garden,HK New World Development,Yenova Decoration,and DongYiRiSheng Home Decoration,etc.By introducing the concept of value rather than price to top developer,Daugres reached a 98% sales increment in strategic projects.In the SCI(Supplier Composite Index) 2022 which held by ALPLP,Daugres was granted as qualified supplier approved by 200 companies.

  产品一直以来是道格拉斯的核心竞争力,道格拉斯根据消费者或者市场变化调整战略的同时,从未停下对于产品研发的创新与发展。

  Product is the core competence for Daugres,as always.Daugres has never stopped the innovation for new product design and development.

  年初,道格拉斯便获得了全国质量检验稳定合格产品、全国质量信誉保障产品、全国产品和服务质量诚信领先品牌、全国瓷砖行业质量领先企业、全国瓷砖行业质量领先品牌和全国产品和服务质量诚信示范企业六项国家级质量认证。随后,道格拉斯不断地获得行业的嘉许,包括新锐榜影响力品牌金奖、产品力领先企业、年度产品优秀奖(数码釉-简素时光系列、荣获岩板金奖(1200*2600*9原素系列);《榜样力量》腾讯家居|贝壳·瓷砖品牌盛典年度影响力品牌、技术领先产品奖;陶瓷行业年度榜单十大陶瓷品牌及年度消费者首选陶瓷品牌;中国意大利陶瓷设计大赛创意优秀奖(意尚瓷砖-恒久系列)等多个奖项。

  At the beginning of last year,Daugres obtained six national certificates and coming with several awards by different media units.(Awards as follows)

  荣耀加冕,既是一份骄傲,也是一份使命,更是一种力量,激励着道格拉斯不断地向前迈进。光今年,道格拉斯就推出了超100款的岩板和瓷砖产品,涵盖进口和国产两大板块,经久不竭的产品创新能力保证了品牌在市场上的新鲜感与热度。

  Those awards were the honor as well as a driving force for Daugres to keep moving forward.Only in 2022,Daugres launched over 100 new items for both ceramic tiles and slabs of Italian design and Made in Italy.The everlasting news maintained the brand buzz on the market.

2023用开放的心态拥抱未来

2023 Embrace the future with an open mind

  2023年,中国将继续提高对外开放水平。而道格拉斯也将顺应市场发展,以更加开放的心态去拥抱未来。明年将是中国经济下半场的开端,道格拉斯将迎来更多新的机遇,巩固基础,练好内功是关键。

  In 2023,China will lean on a furthering open policy to the world.Daugres will unswervingly follow this pace and embrace the future with a more open mind.Next year would be a new start for Chineconomy,therefore,Daugres will face more challenges as well as opportunities.How to consolidate better the foundation is an essential topic.  

  道格拉斯仍将聚焦产品,精进产品的品质、设计与技术,并将继续强化产品美学之于美好人居生活的深度影响,从而在款式与技术双重价值层面继续引领潮流。

  New product design and development is still the key point.Daugres will still spare no efforts on this and provide best product both in design and quality for people who care on human settlement.

  中国在经济全球化进程中依然是最重要也是最好的市场,而人们对高质量产品的需求也将愈发明显。道格拉斯基于市场与自身发展特点,将坚持多品牌精细化运营的战略举措,并大胆的走出去,将高质量发展的路线贯彻到底。

  China remains to be one of the most important and best market in the process of economic globalization,and people's desire for a better life is becoming increasingly visible.Base on the the actual market and its own developmental characters,Daugres will insist on the multi-brand elaborating management and provide high-quality services for the market globally.

  2022年,有起有伏,有笑有泪,一切终将过去,机遇与挑战并存的2023年已然到来。展望未来,高端消费市场和高品质产品的需求只会越来越高,道格拉斯将以更加开放的心态去拥抱未来,创造道格拉斯独有的市场魅力!

  2022 had its ups and downs,while it will pass.The new 2023 is at the corner.Daugres is ready to embrace the future with a open mind and present its best to the world!